How to Use FUFISM Based Marketing Tactics

FUFISM = Functional User Friendly Integrated Social Media.

FUFISM is a philosophy that should be applied by management to ensure that social media is utalised in a constructive way to integrate your SEO (Search Engine Optimisation) strategies into your total marketing strategy.

This is no easy task since most marketing managers do not have a clear understanding of the term SEO and what it really means.

SEO or Search Engine Optimisation is the collective online effort of your entire marketing team to ensure that your pages are indexed in search engines in a manner that ensures that you get qualified visitors who are looking for your products, services or related information.

So how do you get qualified visitors?

You get qualified visitors by ensuring that your desired target market is well defined, and that very person in your marketing team has access to a set of written definitions of each of your target market groups along with the service / products which you would like this group to be exposed to. This list needs to be shared with everybody working on your online information, along with a list of predetermined key words that should be applied to any copy that this target market group is exposed to.

To accomplish this rather tricky task of ensuring that everybody who is involved in preparing any online information for publication and consumption by your desired target market,is not an easy task.

Your marketing management needs to hold regular meetings with the team leaders. These team leaders all need to be at the same meeting, and they need to share a wide variety of information, statistics and statistical analysis about the success of their individual strategies, showing how their teams input has influenced the SERP’s (Search Engine Results Pages) of the various different strategies involved in promoting the company, it’s products and it’s services.

These different strategies are divided into a few groups, and the list below is a guide showing the main divisions, which could be divided further if needed.

web sites and ecommerce sites
blogs and online forums
social media
online directories and trade or niche specific online publications
Your Information Technology (IT) team also needs to come to the party with their statistical analysis of visitors to your different

web sites
social media profiles
Your IT team needs to be able to separate where the online visitors came from, and show which marketing strategy influenced these visitors to your pages showing which pages were most visited and link them to the different marketing strategies. This can only be accomplished if your marketing is co-ordinated and managed in an integrated manner, and your target markets are used consistently across all platforms with a common set of key words.

Why Every Single Word You Publish Matters Hugely


First and foremost the way you write should be appealing and directed towards your community. If you aren’t engaging your customers with your words you will not have a high conversion rate on your website. Whether you are writing a blog, social media content, website content, or any other type of writing the goal is singular: to generate awareness that results in qualified sales and leads.

Your writing style should take a methodical approach that captivates your audience. Here are a few tips and tricks to pay attention to:

Give them what they don’t expect – most viewers will go on to your website with the mindset they won’t see anything surprising. When individuals evaluate a message or advertisement they will consider your message systematically and analytically.

The main goal with writing is to disturb the normal thought process. Essentially aim to slightly confuse the reader enough that they really think about what you are saying. The most famous example of this writing style was crafted by marketers Davis and Knowles. In an attempt to earn money for a fundraiser rather than asking for $3 Davis and Knowles asked their audience for 300 pennies.

Another example is through a company selling ‘cupcakes’ as ‘halfcakes’. These examples are just enough to break a normal thought process however is still an intelligible message.

Sell “FoMo” – or fear of missing out. Selling to a pain point like fear is a great angle and tone to take to instill urgency in your reader’s mind.

As you should know, every website needs to have a call to action. A call to action is what will entice your readers to take the next step and turn from website traffic into a consumer. Great verbiage surrounding a call to action is to play to their fear of missing out: “A Limited Amount Available” “Almost sold out”.

Pay attention to words that grab your viewer’s attention — recent studies have shown that blogs that get reposted most frequently have share a pattern of words used throughout the content and title. Some of most shared words on Facebook are: people, see, one, make, and day.

Lastly, remember your content is essentially your sales pitch. Make sure your message is clear and directs your customers to what you want their end goal to be.


The content that your readers are seeing and responding to is only one half of the content creation. Another perspective to take into consideration is how you are crafting your content to ensure you are visible. Here is what happens every time you publish written words on a search index.

The search engine reads your article.

The search engine then determines your keyword density. Keyword density is amount of times your keywords appear through out the article.

Let’s say your keyword phrase is “restaurant in Chicago” and that phrase appears 4 times in your 700-word article. That would give it a density of about 1.7%. (12 (or 4 times the phrase appears multiplied by the 3 words in the keyword phrase)/700 = 1.7%).

After measuring the keyword density a search engine then picks out the words and phrases with the highest keyword density and uses those to determine what the article is about. After determining the keyword of most relevance in your article the search engine determines what related terms to expect in correlation to your popular keywords. If related keywords are not found in your article you will lower relevancy score. A lower relevancy score will in turn make your website less visible to those searching for your product or service.

The keywords are only a small part of the “behind-the-scenes” content a website developer needs to pay attention to in order to ensure maximum visibility for your website. In conclusion, social media, blogs, and website content are more than just words. They need to be thought about with care in order to build a proper online presence.

Aspects That Make a Website Perform Better

A website is created with a specific objective. A company uses a website in order to fulfil various objectives like brand recognition, online marketing and customer communication, whereas, a single entity or a group can develop a website just for the sake of an online agenda or business. In such circumstances, the fulfilment of the specific objective depends largely on the performance of the website.

Starting from the design of a website to user-oriented content; there are numerous aspects that determine the success of a website. In fact, taking care about these aspects might help in enhanced performance which consequently offers various benefits like increased conversion rates, enhanced traffic inflow and high rank in the search engine results.

Now, let us have look at the most prominent aspects that make a website effective on terms of generating business and performance.

• Simple Design Yet Attractive Appearance

The design of the website has to be simple and the overall appearance has to be attractive for the viewers and the visitors. In order to identify where a website stands on terms of design and performance one can opt for web page analyzer tool. Based on the reports of the analysis one can do necessary changes on the basic design in order to increase the performance and witness increased traffic.

• Target Audience

Before the creation of the website the owner needs to identify the target audience of the online marketing campaign. Necessary changes in the content and the design has to be made in order to attract the specific target audience. The job does not end there. A successful website helps in enhanced conversions. Therefore one has to design the website in a way that it converts the visitors into potential customers.

• Fresh and Quality Content

The performance of a website on terms of revenue generation depends a lot on the content of the website. The content needs to be updated at regular intervals and it should have quality. The visitors have a tendency to associate the brand with the website. Therefore, the website owner has to provide content that is quality and informative at the same time.

• Instant Loading

The website should not take a long time to load. This makes the visitors of the website impatient and lowers the rate of revisits (a visitor returning for the second time). The speed of a website makes it perform better and this helps in enhanced conversions.

• Effective Link Building and Search Engine Optimization

Systematic link building and ensuring that there is no dead links also helps in better performance of the website. Effective search engine optimization helps to gain a better ranking in the search engine results.

As far as determining the performance of a website is concerned, opting for a web page analyzer tool proves to be valuable decision. The necessary actions can be taken accordingly in order to make the website function better and attract genuine visitors.

Why Content Marketing and SEO Go Hand in Hand

Content marketing and SEO are two frequently used terms and broadly discussed topics in digital marketing. What eludes most is how they work together and the importance of it. First, let’s have a look at both of them separately.

SEO: It stands for Search Engine Optimization. It involves a series of approaches undertaken to improve the search visibility, the ranking and also the traffic coming into a page of a website. The ways to achieve this is by optimizing meta tags, title tags, building links, back linking, using strategic keywords and much more. Most of the website’s traffic begins with a search. Hence, it is important that a brand building strategy includes SEO.

Content Marketing: Firstly content can exist in various forms – blogs, infographic, podcasts, videos and much more. No matter the form, it has to attract, engage, and inform with valuable content. Content marketing is a bigger approach which with SEO forms a part of your digital marketing strategy.

A digital marketing agency should remember that planning a content strategy which effectively integrates SEO as a part of it works not only well for the targeted audience but also for Google and other search engines. Here are reasons why tightly coupling content strategy and SEO guarantees success for your inbound marketing strategy and also the brand strategy:

1. SEO asks. Content answers.

First off, link building – possibly the most important factor to consider in your SEO strategy. Simply put, getting other websites to link back to your website is called link building. How does it help? It drives referral traffic as well as increases the site’s authority and ranking. When a number of trusted backlinks are made to your website, major search engines rank the pages of your website higher. Effective backlinks are made by high quality content. What qualifies as high-quality content? Relevant, interesting content that is share-worthy and persuasive. When your content is compelling, the likelihood of other sites to link back to your website is more. The other strategy to improve your website’s ranking is to create guest posts. These posts are placed on external high-domain-authority sites along with a bio and must include a link back to your website.

2. SEO leads. Content follows.

Important words and phrases that allow people to find your content and your website through various search engines (including Google) are called keywords. They are the most significant component of SEO. Every business or site will have unique keywords specific to their business or field. Keyword strategy involves including keywords and groups of keywords in title tags, URLs and meta descriptions so that people can easily find the business by simply searching for it. Besides this, keywords must be incorporated in the content strategy as part of landing pages and blog posts. Essentially, SEO plans the keywords that are to be delivered and content provides them.

3. SEO is forever. Content continues delivering.

SEO is not a one-time, permanent process. It is an ongoing one. It requires consistent maintenance. This is because Google consistently demands content that is novel. The recently updated pages with quality content are constantly indexed and rate higher on SERPs (search engine results page). That is why most B2B marketers (close to 72%) and digital marketing agencies are producing more content than they had about year ago. The only way to target and engage your audience is to regularly post compelling content.

One might go as far to say that SEO and content are sides of the same coin. One doesn’t work well without the other. Finding a workable balance between the two parts forms an effective inbound strategy. It gets more traffic, ranks your website higher and compels the target audience to keep coming back for more.

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